Dion Chang is an innovator, creative thinker and walking ideas bank. He is one of South Africa’s most respected trend analysts and takes the unique view of “trends as business strategy”. While his feet remain firmly planted on African soil, he uses a global perspective to gauge the zeitgeist, source ahead-of-the-curve concepts and identify shifting business templates. In a world struggling to adapt to a new world order, his trends analysis company – Flux Trends – specializes in understanding consumer mindset and identifying unexpected business opportunities within shifting trends, ensuring that global trends have relevance when translated for South African businesses.
He has 20 years experience in the magazine industry and as a journalist and media spokesman, which enables him to provide insights into the ever-changing relationship between brands, consumers and the communication channels that bind them.
He has devised and hosted 3 trend conferences and published 3 trend books (the last being, “New Urban Tribes of South Africa”). Flux Trends currently releases industry specific trend reports every quarter. Apart from being an information source on a cross section of trends for many journalists, he currently writes columns for City Press, SAA’s Sawubona magazine, Acumen (a C-suite business quarterly for GIBS) and has a monthly radio slot on MetroFM, and contributes to eBizRadio, an online radio portal.
He is part of the Duke CE faculty and also lectures a trend module at UCT’s Graduate School of Business for business executives and senior management, focusing on “The Business of Disruption”. He is passionate about youth trends and subcultures, their impact and influence on an emerging new world order, as well as innovative ideas for greater good.